Never afraid to take a chance, Dyce was founded in 2009 to raise the stakes in the fashion industry. From watches to apparel, intricate details and personality create designs that take a life of their own while challenging standards along the way. There is no 'mainstream' in our philosophy, and while bigger brands are concerned about their bottom line, we just put out great designs for ourselves and our friends.

Dyce is a brand that rejects labels and isn't afraid to show it. Our influences are vast, and the appeal is universal.

Take a risk. After all, you only live once...

Ernesto Dyce, Co-Founder   Johnny Dyce, Co-Founder